Facts on Pricing

Overly optimistic assurances won’t sell your home—effort will. A sign in your yard won’t sell your home—proper counseling will. If you are placing your home on the market, be certain it is really on the market.

Consider the following…

1. BUYERS DETERMINE VALUE, not Realtors and not sellers, and they buy only by comparison—as you will your next home. Condition, location, and price are criteria.

2. REMOVE EMOTIONS AND PRICE FROM YOUR MIND. Sellers speak of value, amount invested, and what “they can afford to take.” Buyers consider only price, condition, and other properties offered.

3. YOUR HOME WILL SELL ONLY BECAUSE IT IS BETTER THAN THE COMPETITION. — NOT because it is yours.

4. OVER-PRICING CAUSES YOUR HOME TO GET STALE ON THE MARKET. Buyers and other Realtors begin to wonder what is wrong with it. Why has it not sold?

5. YOUR PRESENT TOTAL INVESTMENT HAS NO EFFECT ON WHAT YOUR BUYER IS BEING OFFERED…by another seller.

6. ANY HOUSE UNSOLD AFTER 120 DAYS ON THE MARKET WAS OVER PRICED… For its condition…on Today’s Market…not Yesterday’s…not Tomorrow’s but Today’s. Our present market may be weak or strong, but it is the only one we have.

7. Your offering price should be high enough to encourage maximum offers- but not so high as to discourage otherwise qualified buyers.

Yvonne M. Prey, CRS, GRI,
…As Good As Sold